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Tuesday, 21 April 2015

"Mobilegeddon" - Biggest Google Algorithm Updates in 2015

After Panda, Penguin and Hummingbird updates Google launches very crucial algorithm update and that is - "Mobilegeddon". As the name indicates it is mainly targeted for mobile searches. Google developed this algorithm by admitting the fact that mobile internet users had overcome the desktop users. Today about 60% of the internet users are using mobile phones for their internet uses. As people increasingly search on their mobile devices, Google want to make sure they can find content that's not only relevant and timely, but also easy to read and interact with on smaller mobile screens.

The new update will come into effect from April 21st onwards. Check your pages with the Mobile-Friendly Test. Google has said that they are updating the search algorithm to give prime importance to websites that work well on mobile devices.

According to Mobilegeddon algorithm, search engine ranking factors mainly includes,

  • responsive design
  • font size
  • the amount of space between links etc. 

This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

This means companies without a good mobile website will suffer, as searchers on mobile will see sites with good mobile experiences ranked higher than those with no mobile or poor mobile sites. If the no. of site visitors after 21st april 2015 had fell down tremendously, its the effect of mobilegeddon updates. Make your website responsive and give awesome experience to your site viewers.

Phitany Business Solutions headquarted in Kochi, is currently the best responsive web designing company in Kerala providing top quality web designing, development and seo services to its clients. All sites developed here are responsively designed so that it provide optimal viewing experience across a wide range of devices including desktop monitors, tablets and mobile phones.
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